Playbook · Eric Do Couto · Rev. 2026.10Toronto, Canada

EricDo Couto

I lead B2B SaaS marketing.And I build the AI systems it runs on.

Eric Do Couto, smiling, in a navy t-shirt.

Quick reference

Updated Oct 2026
Now
Head of Marketing at Visualping.
Results
Doubled Visualping signups in 2025.
+300% customers in five months at Caddy.
Builds
AI agent skills, open-sourced on GitHub.
Speaks
Workshops at two summits in 2026.
Download resumePDFhi@ericdocouto.com

Results

Numbers on the record.

FigureResultWhereWhenOn record
2xannual signups, 2025 vs 2024Visualping2025Visualping data
+19%signups, Jan–Sep 2026 vs 2025Visualping2026Visualping data
+47%blog signups since I joinedVisualping2025–26Visualping data
+300%customers in five monthsCaddy2023LinkedIn
10x+signups and monthly activesSpacesEDU2020–23LinkedIn

Today I lead marketing at Visualping.It’s used by 2M+ people and 85% of the Fortune 500.

Systems

How I run marketing.

  1. Evidence attached.

    Every claim carries its source.If it can’t be checked, it doesn’t ship.

  2. Agents draft. People decide.

    Agents handle research, QA and routing.A person approves what goes out.

  3. Systems over heroics.

    A campaign that works should run twice.So it becomes a skill or a checklist.

What I build

  • Content pipelines with fact checks
  • Paid search audits and fixes
  • Competitor monitoring and briefs
  • Lifecycle, lead scoring and routing
  • Reporting from the warehouse in SQL

Open source

  • ci-stack-skills7 skills

    Turns competitor evidence into briefs.

    /plugin marketplace add edoc33/ci-stack-skills

  • pharma-ci-skills9 skills

    Routes pharma page changes to reviewers.

    /plugin marketplace add edoc33/pharma-ci-skills

Tools I use

Agents
Claude Code, Codex, n8n, Clay
CRM and lifecycle
HubSpot, Salesforce, Customer.io
Search and ads
Google Ads, GA4, Search Console
Data and web
SQL, Strapi, Figma

Work

Recent work, with the materials attached.

  1. The content engine

    2024–nowSEO and AI searchVisualping blog

    Agents research and draft; I approve.Blog signups are up 47% since I joined.

    The blogAuthor page

  2. The $274 CI Stack

    Sep 10, 2026Workshop, San FranciscoProduct Marketing Summit

    AI competitive intelligence, always on.It runs for under $274 a month.

    Speaker pageci-stack-skills

  3. A page changed between reviews.Who needs to know?

    Sep 17, 2026Workshop, NewarkPharma CI USA

    Routing pharma page changes to reviewers.Each one arrives with its evidence.

    pharma-ci-skills and starter pack

  4. Competitor Monitoring Report

    Jul 3, 2026Data studyH1 2026 edition

    A study of 14,678 competitor monitors.It fed the $274 CI Stack workshop.

    Read the report

  5. The End of FOMO

    May–Jun 2026Press briefing and seriesInformation agents

    A press briefing on information agents.Plus a series, days after Google I/O.

    The briefingThe series

  6. Visualping for AI agents

    May 2026LaunchMCP server and ChatGPT app

    Launch marketing for the MCP server.AI agents can watch any page for changes.

    MCP server docs

  7. Visualping Reports launch

    Mar 2026Product launchEmail series and webinar

    Launch comms for Visualping Reports.Segmented emails, a webinar and a recap.

    Visualping ReportsQ1 recap

Experience

Nine years in B2B and edtech SaaS.

  1. 2024–now

    Visualping

    • Head of MarketingSep 2024 – present
    • Senior Partnerships Marketing ManagerJan – Sep 2024
    • Doubled annual signups in my first full year, 2025 vs 2024.
    • Grew signups another 19% in 2026, Jan–Sep vs 2025.
    • Built the agent-run content engine; blog signups up 47%.
    • Lead growth operations, brand positioning and press.
    • Led launches for Visualping Reports, the MCP server and ChatGPT app.

  2. 2023

    Caddy

    • Director of GrowthFeb 2023 – Jan 2024
    • Grew the customer base 300%+ in my first five months.
    • Led go-to-market across demand gen, content, events and partnerships.
    • Closed net-new partnerships and accounts.

  3. 2020–23

    myBlueprintSpacesEDU

    • Senior Growth Marketing ManagerSep 2022 – Feb 2023
    • Growth Marketing ManagerNov 2020 – Aug 2022
    • Grew registrations and monthly active users 10x+.
    • Ran 100+ user interviews and led a team of two.
    • Launched the Growth Over Grades podcast and the first Future Ready conference.

  4. 2017–20

    Microdea

    • Digital Marketing SpecialistAug 2017 – Nov 2020
    • Built the lead-to-customer funnel on Salesforce, Stripe and ChurnZero.
    • Ran marketing automation in HubSpot and Salesforce.

  5. Education

    York University

    Bachelor of Administrative Studies, Honours in Marketing

Writing

Articles, author pages and features.

Contact

Email is the fastest way to reach me.